The brief

When you think of Ipswich, you might not immediately think, “Home to one of the bravest creative agencies in the country.” In fact when I think of Ipswich I think of Nathan Arnold’s last minute winner against them in the FA Cup, but let’s not get distracted. The town is home to Against Ordinary, an agency that is determined to take over the world. I’m on that mission with them, working as their go-to copywriter for all things wordy.

The process

Against Ordinary first approached me to write their tone of voice guidelines, and we’ve worked together ever since. You can even find my face on their website, ‘cos we love each other that much. I write all their internal and client copy, forming part of a creative dream team that spit in the face of boring marketing. Also sometimes I write their LinkedIn posts.

The outcome

If you haven’t heard of them yet, you will do soon. Since launching in early 2023, Against Ordinary have won some huge clients and worked with some amazing people. I hope they remember me when they’re famous. (They will because I’ll write the copy about them becoming famous.)