Hello Ash, I’d like some copy writing.
Ah, well you’re in the right place. I’m a freelance creative copywriter, and copywriting is exactly what I’ll give you. Here’s how I can help.
Who even is Ash Billinghay?
I’ve been writing copy for a very, very long time. In fact I’ve never done anything else, which would make me useless in an apocalyptic situation and almost certainly the first to be eaten when times got tough. However, it makes me perfect for any situation where you’re looking for ideas and words, because I’ve got bags of experience across agency and in-house roles. I’ve written for countless brands, worked as part of many great creative teams and won my fair share of awards along the way. If the world does end, feel free to eat me - I will only slow you down alive. But in the meantime, hit me up for some words and let me show you what’s possible with a keyboard.
What kind of copy does Ash Billinghay write?
The easier question would be ‘What kind of copy does Ash Billinghay not write?’ And the answer to that question would be ‘whitepapers’. I did some once and throughout the process I wanted nothing more than the sweet release of my face smashing into a brick wall again and again. NO-ONE READS THEM. WHY DO PEOPLE KEEP MAKING THEM?
But apart from that, I’m pretty great at lots of things. Things like:
Advertising copy
Your classic ad copy is my bread and butter. Concepts, brand lines, messaging houses, scripts, big headlines that stop people in traffic and cause accidents. I’ve written it all for any medium you can imagine, and it always grabs people’s attention and makes their eyes feel twitchy in a good way.
Website copy
I’ve written such a huge percentage of the internet they should rename Google as ‘Ashle’, but they probably won’t because it sounds awful and they’ve got a decent brand as it is. That’d be like some mad man buying Twitter and renaming it after a letter of the alphabet. It’ll never happen.
I’ve written websites for banks, train companies, holiday resorts, fertility clinics, designers, illustrators, events (deep breath), crypto security software, internet providers, protein powder and almost certainly a load more that I can’t squeeze into this already very long sentence.
My combination of ad expertise and content design know-how means sites I write are always incredibly engaging, bang on tone and ultra accessible. Everyone can read them and everyone will want to, promise.
Tone of voice
When some people think of tone of voice, they think of me, which is nice. I’d like you to be one of those people too. I’ve crafted the tones for loads of different brands, helping them stand out in their marketplace in a way that’s uniquely ‘them’. From pithy, tongue-in-cheek tones for global tech giants, to calm, warm tones for fertility clinics, I can find what makes you, you, and turn it into language that your audience will instantly recognise wherever they see it.
Training and talks
Maybe you don’t actually need a copywriter right now, but you need some help up-skilling your current team. Holler. I’ve done training on tone of voice, content design, accessibility and everything in between. People have laughed, people have cheered, and people have definitely learnt something new. I’ve managed copy teams and helped novices become pros, and pros become even better pros.
A little bit of everything else
I’ve written loads of PR articles, data-driven blogs, reviews, FAQs, help and support articles, and even two books that I can’t seem to delete off the internet. Oh god, such regret. Basically, if you need copy, I’ll know how to write it.
Go on then, show us some evidence
Here’s a little look at what I’ve been up to. For more of the good stuff, take a look at my case studies. There are loads.
Seatfrog are changing the train game, and I’m behind all their copy. From their initial tone of voice to their website, app and marketing comms, it’s all come from my fingers.
I worked with the wonderful Leanne’s Co to rebrand Nether Edge, a leafy suburb of Sheffield, writing copy for banners, leaflets, posters and things that hang from lampposts.
Did you know Samsung has an internal training academy? I write it all.
Oh yeah, I wrote the tone of voice for ACTUAL SODDING EUROVISION. I worked with the great team at Pals on this and it still blows my mind.
Fancy a slice of the Ashy action?
I’m wide open for bookings. If you’ve got a short term project you need a hand with, a brief raring to go, you need some longer term copy cover or any of the above has grabbed your eyes and got you excited, slide into my inbox and let’s get creating.