The brief

Seaspray make body-shaping swimwear for women who might lack a bit of self-confidence in ‘traditional’ summer clothing. Iff Digital approached me with the task of bringing the brand’s story to life through a series of inspirational messages, a new tone of voice and a fresh approach to their website. I dived right in.

The process

I started (as I always like to) with a good tone of voice. Seaspray already had a great product; they just needed to shout about it with a bit more enthusiasm. Once that was sorted, I got to work on their website. I reframed the user journey, ensuring the brand story was present throughout. The swimwear market is HEAVING, so to stand out you need to stand for something. Anything, damn it! I then came up with lots of lovely messaging to help show women that this was the product for them.

The technology was incredible, the designs were great, now the copy was too.

The outcome

The Seaspray website is now fit for purpose, showcasing the products in the spotlight they deserve. If you’re heading off on holiday any time soon, I’d recommend giving it a gander.